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Trader Joe's Hikes Price of 'Two-Buck Chuck'

Back-to-back years of bad crops impacted production costs for popular wine.

It is just different tripping off the tongue — "two bucks-fifty Chuck."

After an 11-year run as perhaps the most drinkable cheap wine around, "Two Buck Chuck" fell victim to inflation this month.

The iconic Trader Joe's shiraz and cabernet sauvignon wines are retailing for $2.49 in California stores, up 50 cents from the $1.99 price tag that made the wines famous.

Vintage jokes are flowing. Like renaming the Charles Shaw line as "Inflation Chuck" and "Upchuck." We're hoping the latter references the price, not the quality of the wine.

The winemaker, Bronco Wine Co., said poor grape crops affected costs. The company owns about 45,000 acres of vineyards, which had stabilized grape production to some extent, the Santa Rosa Press Democrat reported.

The cheap wine had already increased in price in other states. California was the last to see prices rise.

Trader Joe's sold about 5 million cases of Charles Shaw last year.

Two-Buck Chuck fans, do you plan to stick with the brand and shell out a little more for your vino? Tell us in the comment section below.

Chris J Kapsalis January 27, 2013 at 08:09 PM
They would fall off their chair in Toronto if they saw these prices. These bottles would easily be $20. But everyone has healthcare from birth. And thinking of a possible sin tax to pay for health care , I have no clue why we would rather have $2 bottles of wine than give every american health care. It woudl not only make for a healther population, more prodcutive, it would also cover mental health, which we need more of. Might reduce the numbers of tragidies we see. Woudl people go for it? Or is cheap wine more important?
G. A. January 28, 2013 at 03:37 AM
Compairing health care to wine costs? Really?? Wrong forum. Even at $2.49 it's a great value.
byron wiese January 28, 2013 at 03:12 PM
I think the forum is open to the REAL cost of wine, which of course includes the healthcare expenses of over-indulging which, face it, is inversely proportional to price. I've never tasted the wine so I have no Idea of the value, but you could open it and turn it into paint thinner at those prices and come out wayyyyyy ahead.
Dive Turn Work January 28, 2013 at 03:31 PM
Would this price increase be an example of "up-chuck"?
WC-Independent January 28, 2013 at 07:49 PM
And the real cost of most of the food served at fast food joints? Your ready to legislate good habit laws...

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