Victor DeNoble, Ph.D, was a research scientist for Phillip Morris Tobacco Company, hired in the 1980s to study the effects of nicotine on the brain. What he learned about addiction got him fired from the company, and he went on to be the first man to reveal how the tobacco industry engineered cigarettes to be more addicting.
DeNoble will be the featured speaker at the talk Inside the Dark Side: The Science Behind Nicotine Addiction and the Lies of the Tobcacco Industry on Tuesday, Sept. 25 at the Contra Costa Office of Education, beginning at 7:30 p.m. The program is free and open to the public.
“Dr. DeNoble is a dynamic speaker, and hearing his story is both entertaining and enlightening,” says Emily Justice, Tobacco Use Prevention Education (TUPE) manager. “The information he shares about addiction is relevant to young people, parents, school staff—anyone who has been or may be impacted by their own or someone else's tobacco use. The evening’s presentation allows the opportunity for anyone to attend and hear his fascinating story.”
Using the story of his experience within the tobacco industry as a backdrop, Dr. DeNoble skillfully pulls together the science, history, and biology of drug addiction in a way that is both educational and engaging.
This free presentation is open to students, parents, educators, and the community. Space is limited, if attending, be sure to RSVP to Julie Everhart at (925) 942-5309. For additional program info, contact Emily Justice, at (925) 942-5328. The CCCOE building is located at 77 Santa Barbara Rd., Pleasant Hill.
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